PLG Continues Strategic Expansion and Secures Leadership Position in Central Europe
Operating under the Piletilevi brand in Estonia PLG continues its conquest of Central Europe by purchasing Ticketstream, the second major player in the Czech market, in collaboration with its Czech partner, GoOut.
According to Sven Nuutmann, Chairman of the Board of PLG, PLG’s market share in the Czech Republic will now grow to approximately 34%. “Our goal is to bring the market leaders in ticket sales from different countries under one strong international network to offer customers a broad and high-quality range of services,” Nuutmann said, adding that the unification of two significant Czech players creates excellent opportunities for this.
“Our aim is to achieve a market leader position in all our markets, through which we can offer the most effective sales channel for organizers. We continue to implement our strategy and are preparing for several more transactions. For this, we are also raising new capital from foreign markets,” added Sven Nuutmann, Chairman of the Board of PLG.
The transaction was completed on the morning of March 26th in Prague. The collaboration secures a leading position in the Czech market, brings advanced digital features, and offers a smooth and user-friendly interface tailored to the needs of local event organizers and the public. The companies’ commitment to safety, transparency, and efficiency remains at the forefront, strengthening their status as a reliable and high-quality ticketing partner.
Lukáš Jandač, Chairman of the Board of GoOut, said their vision is to combine local knowledge with the global technological opportunities provided by PLG, ensuring that both event organizers and visitors receive the best service.
“Lukáš Jandač has been an excellent partner over the two years we have worked together towards a common goal. His commitment and vision have helped achieve remarkable results. Our first joint investment, the acquisition of Ticketstream, is just one example of the fruitfulness of our cooperation and proves that together we can implement even larger projects,”,” said Sven Nuutmann, Chairman of the Board of PLG.
Viktor Mastnik, CEO of Ticketstream, added that they now have a great opportunity to partake in PLG’s international experience and top-level technology, contributing their knowledge of local market needs. Special attention is paid to service security.
Peep Jalakas, a board member of SEB Bank, which co-financed the transaction, notes that strengthening international cooperation is of key importance in today’s business market. “The partnership between PLG and GoOut is an excellent example of how strategic collaborations can help local companies grow and achieve international competitiveness. We are pleased to support such an ambitious project, which creates a strong foundation for the development of the Central European ticketing market and offers innovative and modern solutions, while also supporting the expansion of Estonian business culture to international markets,” commented Jalakas.
PLG is owned by entrepreneur Sven Nuutmann’s investment company Angel Rose Capital and the private equity investment firm BaltCap. PLG is an international ticket sales company which operates in Estonia, Latvia, Lithuania, Romania, Czech Republic, Slovakia, and Poland, has marked a significant milestone this year, celebrating 28 years of successful operations. The PLG is the leading ticket sales platform in the Baltic States and is the largest ticket sales operator in Central Europe.
PLG operates in a market with a population of 80 million people. The volume of issued tickets has grown to 15 million with a total value of 300 million euros, and the annual website visits reached 116 million per year. A strong workforce of 250 employees stands behind these anticipated achievements, showcasing PLG’s commitment to excellence and customer satisfaction.