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Sven Nuutmann

Founder and CEO of PLG

I am entrepreneur and Founder / CEO of PLG group – one of the fastest-growing ticketing marketplace operators in Central and Eastern Europe.
 
With over 15 years of experience, I have built and led companies across media, classifieds, ticketing, entertainment, retail, and digital platforms, consistently focusing on scaling businesses, driving growth, and creating market-leading positions. I have been deeply involved in scaling companies, building go-to-market systems, and driving measurable business outcomes across different industries – from AI ventures to large-scale digital platforms.
 
Most recently, I have been closely involved with PLG group. Group represents a new generation of ticketing infrastructure: a two-sided marketplace connecting event organisers (B2B) with ticket buyers (B2C) across multiple countries, powered by a shared technology and operational backbone.
Today, the group operates across 7 countries, covering a market of over 80 million people, and has fundamentally reshaped the regional ticketing landscape.
We recently reached a historic milestone of:
  • 22+ million tickets sold
  • €600M+ gross merchandise volume (GMV)
  • 200M+ annual platform visits
 
Our growth has been driven not only organically, but also through a highly active and successful M&A strategy, integrating multiple ticketing platforms across Europe into one unified ecosystem.
Throughout my career, I have focused on building businesses that combine strong local market positions with scalable technology, enabling long-term, sustainable growth.
 
At the same time, I strongly believe in leveraging new technologies, including AI and automation, to continuously improve efficiency, customer experience, and market reach.

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