Sven Nuutmann
Founder & CEO of PLG group — a new generation of ticketing infrastructure. 15+ years building market-leading businesses across the region, on real operating experience.

Strategic growth happens when operational excellence meets long-term vision.
[ About ]
Who I am!
A short background on the businesses I've built and how I approach growth.
Executive Overview
I'm an entrepreneur and Founder & CEO of PLG group — one of the fastest-growing ticketing marketplace operators in Central and Eastern Europe. Over 15+ years I've built and led companies across media, classifieds, ticketing, entertainment, retail and digital platforms, consistently focused on scaling businesses, driving growth and creating market-leading positions.
PLG Today
PLG group represents a new generation of ticketing infrastructure: a two-sided marketplace connecting event organisers (B2B) with ticket buyers (B2C) across multiple countries, powered by a shared technology and operational backbone. Today the group operates across 7 countries, covering a market of over 80 million people, and has reshaped the regional ticketing landscape — reaching a historic milestone of 22M+ tickets sold, €600M+ GMV and 200M+ annual platform visits.
How We Grow
Our growth has come not only organically but through a highly active and successful M&A strategy, integrating multiple ticketing platforms across Europe into one unified ecosystem. I focus on combining strong local market positions with scalable technology — and I strongly believe in leveraging AI and automation to continuously improve efficiency, customer experience and market reach.
[ FAQ ]
Answers to Common Questions
Answers to questions from investors, partners, and media representatives.
